After working with Chimmelier for a year, I got connected with Yoju, a canned soju cocktail brand in Southern California.

They reached out to me to create packaging for their Hard Vietnamese Coffee - The first of its kind, and what they liked to position as “Asian Four Loko.” It ended up being a huge success and was stocked on the West Coast in Whole Foods, Trader Joes, Costco, and Total Wine.

Since then we have worked on a number of packing projects, including their new Hard Strawberry Matcha Latte, classic bottled soju for Whole Foods, as well as spearheading an experiential pop-up activation where we created a “pocha-arcade” inspired by japanese arcades and Korean pochas.