BRAND IDENTITY DESIGN · COLUMBUS, OHIO
Brand Identity for Businesses That Refuse to Blend In
Your food is great. Your product is great. But if the logo was thrown together in a weekend, and the menu doesn't match the sign… people will never know that. I build the whole visual world of a business, from the logo to the last sticker, so you look as good as you actually are.
GREAT BUSINESSES LOSE TO BETTER-LOOKING ONES EVERY DAY.
People decide in a couple of seconds whether to walk in, grab the can, or stop at the booth. A clear identity does that work before anyone reads a word. It saves you money later, too. Once the system is set, every new menu, shirt, sign, and booth is faster to make and easier to get right.
That's why so many projects start here. Chimmelier came to me for one t-shirt in 2021. Four years later, that work had grown into a flagship restaurant, a Koreatown takeout spot, and two sister brands between Los Angeles and San Francisco.
WHO THIS IS FOR
Restaurant and hospitality groups opening a new location or a new concept
Consumer brands launching a product, or a whole line
Businesses heading to trade shows and events that need to look established on the floor
Anyone who has outgrown the logo they started with
WHAT YOU GET
Every project is scoped to what your business needs. A full identity usually includes:
A logo system: main logo, wordmark, and simpler versions for small spaces
A color palette and type that work in print and on screens
Custom illustration or characters, when your brand calls for it
A short brand guide so your team and vendors use it right
The pieces you'll use first: menus, signage, packaging direction, merch, or booth graphics
Final files, organized and ready for printers, sign shops, and your web person
RECENT BRAND IDENTITY WORK
Chimmelier: Korean Fried Chicken
Four years of creative direction for a Korean fried chicken brand, plus identities for two sister concepts.
The Warp Gate
A hand-drawn wordmark built to read from a moving car, plus a cast of characters on playmats, merch, and a traveling booth.
Foxy Roxy Supply Co.
[One line on the brand refresh]
HOW A BRAND IDENTITY PROJECT WORKS
1
Forge Session
Free 45-minute call. You leave with a direction, a rough scope, and a real number.
2
Proposal & Deposit
Scope, timeline, price. A signed agreement and 50% deposit hold your spot.
3
Discovery
Your story, your customers, your competition, pulled into a moodboard we agree on.
4
Design
From concept sketches, into a cleaned up direction, and mockups. Two rounds of revisions.
5
Rollout
Final files, brand guide, and first pieces, ready for vendors. Roughly 1 - 2 months, depending on scope.
“Long story short, Jack is a LIFE SAVER. He has been amazing to us by bringing our imagination into reality. Working with Jack helped us find our true brand identity.”
-DUSTIN LEE, FOUNDING PARTNER, CHIMMELIER
INVESTMENT
Brand identity projects start at $10,000. My focus is to create tailored packages that are built around providing ongoing value to you and your business’ goals.
Bigger rollouts, like a new brand across several locations or a full product line, get scoped and priced in your Forge Session.
QUESTIONS YOU MAY HAVE
How long does a brand identity take?
Depending on the scope of the project, between 4 - 8 weeks. During the Forge Session we will get an idea of what you need and give you a better estimate.
Do you only work with Ohio businesses?
Nope! I'm based in Columbus, Ohio, but will happily take on projects anywhere in the U.S.
I already have a logo. Do I have to start over?
Not always. Sometimes the right move is a refresh, not a restart. We'll figure that out in your Forge Session.
Can you do the murals, merch, & packaging too?
Of course! I’ve built my expertise around being able to create full 360° visual service packages to help maintain consistency, and so nothing gets lost between vendors.